KT mobile guide video

Brief

I produced a video to be showcased at the official KT mobile store, informing customers that they can sign up for both mobile and wired products like internet and TV together.

Approach

As the video played without sound, it required visually intuitive and easy-to-understand direction. Therefore, I planned the video utilizing character animation, simple icons, and bold typography motion to convey the message effectively. We utilized Spade Company's in-house characters, which we had developed previously, to create the video.

Styleframes

Storyboard

Credit

Client • KT Corporation
Production • Spade Company
Creative Director • Yoon Myeoung Jin
Project Manager • Jung Jae Min
Storyboard • UM Marie
3D Character Design & Modeling &Texture & Rigging Setup • Yoonjoo Lee
Background • UM Marie
Look Dev • Yoonjoo Lee, UM Marie
3D Animation • Yoonjoo Lee, UM Marie
2D Animation • Yoonjoo Lee
Compositing • Yoonjoo Lee

Hi! My name is Yoonjoo Lee, but you can just call me Yoon!

I am a passionate Motion graphic designer and New media artist who produces digital artwork based on analog craftsmanship.
I love creating beautiful, captivating visuals that convey a story with unexpected ideas, empathy, and humor.

I'm currently based in Seoul, South Korea,
but I'm open to working globally!

ananjuk0207@gmail.com
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