Anan Yoon Lee -->> Video Lab, Motion, XR -->>About
KT mobile guide video
brief
I produced a video to be showcased at the official KT mobile store, informing customers that they can sign up for both mobile and wired products like internet and TV together.
Approach
As the video played without sound, it required visually intuitive and easy-to-understand direction. Therefore, I planned the video utilizing character animation, simple icons, and bold typography motion to convey the message effectively. We utilized Spade Company's in-house characters, which we had developed previously, to create the video.
styleframe
storyboard
credit
Client • KT Corporation
Production • Spade Company
Creative Director • Yoon Myeoung Jin
Project Manager • Jung Jae Min
Storyboard • UM Marie
3D Character Design & Modeling &Texture & Rigging Setup • Yoonjoo Lee
Background • UM Marie
Look Dev • Yoonjoo Lee, UM Marie
3D Animation • Yoonjoo Lee, UM Marie
2D Animation • Yoonjoo Lee
Compositing • Yoonjoo Lee
Anan Yoon Lee -->> Video Lab, Motion, XR -->>About
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