YOON.
YOON.

Spade Company
Character project

Brief

I created characters for internal use at the design agency Spade Company. In order to provide versatility across various scenarios, I devised a family consisting of adult male and female characters, a teenager, and a dog, to replace the stock models typically used by Spade Company. Specifically, I handled the entire process from sketching to modeling, texturing, and rigging for the adult male and female designs.

 

Sketch

YOON.

Model & Texture

The characters were designed with proportions closely resembling real human anatomy. Given the studio's focus on showcasing UX/UI details in close-up shots, special attention was paid to hand details during production.

Maintaining model and texture quality while avoiding making the project too heavy necessitated optimization efforts. High-poly meshes were baked onto low-poly meshes to represent clothing folds and details using textures.

Rig Setup

I rigged the characters using the RH Character Tool, which is the most commonly used plugin within the studio. Additionally, I added extra joints for areas prone to frequent rotation, such as the ankles and shoulders, to prevent mesh distortion. Detailed pose morphs, including finger movements, were incorporated to achieve natural motion.

In the final stages, I organized controllers intuitively using HUDs and shared them along with guide documents, ensuring that even designers unfamiliar with the characters could easily use them.

YOON.
YOON.

result

After the characters were developed, they were promptly integrated into a variety of projects. They are currently playing active roles in projects for Spade Company's major clients, including KT, LG, and Hyundai Motor Group.

Credit 김영균, 최보석, 최은철

Credit UM MARIE, YOONJOO LEE

Hi! My name is Yoonjoo Lee, but you can just call me Yoon!

I am a passionate Motion graphic designer and New media artist who produces digital artwork based on analog craftsmanship.
I love creating beautiful, captivating visuals that convey a story with unexpected ideas, empathy, and humor.

I'm currently based in Seoul, South Korea,
but I'm open to working globally!

south_east ananjuk0207@gmail.com
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