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UAU project - Bring 3D Design into Home

This is personal project and not an official campaign.

Brief

For personal project, i made a brand-promotion video of UAU project, a Poland based design studio founded by Justyna Fałdzińska & Miłosz Dąbrowski.
They are exploring and experimenting with consumer oriented 3D printing for use in home production.
The studio's main identity, which represented with 3d-printing technology, is the approach to the customer with good design sustainable and accessible.

Concept

As the main concept, I wanted to deliver the characteristics of the UAU project: geometric shapes, bold colors, 3D printing technology, and home production.

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Visual Exploration

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3D Printing

There are various way to print a 3d model, and UAU project uses typical 3d printer which piles the filaments layer by layer. This additive process makes intriguing cross section shapes which even makes satisfying rhythm.

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RepRapPro, CC BY 3.0, via Wikimedia Commons

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Styleframe

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Storyboard

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Hi! My name is Yoonjoo Lee, but you can just call me Yoon!

I am a passionate Motion graphic designer and New media artist who produces digital artwork based on analog craftsmanship.
I love creating beautiful, captivating visuals that convey a story with unexpected ideas, empathy, and humor.

I'm currently based in Seoul, South Korea,
but I'm open to working globally!

south_east ananjuk0207@gmail.com
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south_east Behance
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